If you have a renewed commitment to your social media for the new year, here are 5 quick tips to get you started:
1) Pick Your Platforms
Don’t get bogged down by trying to do too much. Focus on 1-2 main platforms, and add one at a time after you've mastered the features, posting rhythm, and consistency on your main platforms.
Consider starting with Facebook; It's the most familiar and easiest platform to learn for most people.
You must have a business profile. It is against the terms of service on social media platforms to conduct business from a personal profile. Many people have their accounts shut down (and lose all of their followers/connections) when they use their personal profile for business. It’s not worth the risk. You also have the added benefit of insights about your account and posts that you don’t get with a personal profile.
2) Optimize Your Profile
Ensure your profile/bio is completely filled out and personable. It’s not a resume. Don’t talk about yourself in third person. Use language similar to what you would say when you introduce yourself to new clients in person. Sometimes it helps to record yourself talking, then type it into a bio. Remember to keep it concise.
Double-check for accurate contact information - Make sure your phone number and email address are up-to-date. Also, check to make sure that you are receiving notifications when someone sends you a direct message on the platform.
Use a current professional photo of yourself. Although it’s social media, it’s still business. This is not the place for your vacation photo, pictures with your cat, or a cell phone pic in your car. Use your agent headshot, not your logo, so you instantly convey a sense of connection along with and air of professionalism and competency.
Click on any links to your website or other social media platforms. Make sure all links are working correctly. Prospective clients will research you online. Make it easy for them to find out more about you and to contact you. If your links are broken or incorrect, people will assume you’re either not a full-time, dedicated agent or your attention to detail is lacking, and they will move on to someone who has it together.
Organize your page/profile in a way that makes sense to viewers. So many times I visit a real estate agent’s Facebook page, and I have to scroll ….and scroll…..and scroll before I get to their actual posts. Facebook has the ability to order your photos, videos, posts, reviews, etc. on your page. Arrange your page in a way that makes it easy for people to see your current posts, as well as information about you. The same applies to your Instagram profile. If you have story highlights, use attractive, cohesive covers and labels that make sense for someone visiting your profile.
3) Make a Posting Plan
This is where many people get stuck with their own social media management.
“What do I post about?”