March is a great time to get out and connect with your clients when you deliver a pop-by gift. Many people who are thinking of buying or selling in 2019 will get serious with their prepping plans this month. It’s the perfect time to pop-in, remind them you’re their favorite real estate agent and that you love referrals! Here are a few pop-by ideas for March, including some fun ones for St. Patrick’s Day! Read all the way to the bottom for more Spring marketing ideas, too.Read More
Valentine’s Day is the perfect time to show your real estate clients some love! Here is a roundup of some quick and easy Valentine’s pop-by ideas with printable tags that your clients are sure to love!Read More
FDon’t get spooked this Halloween season, I've gathered some frighteningly fun pop-by ideas you can use with your valued real estate clients and referrals. Halloween is a great time to have a little fun with your pop-bys and cater to your client and referrals sweet tooth or their more practical side. Whether you decide to go for silly or practical, here are some ideas can try this month! (You'll find the free printable tag at the bottom of the post!)Read More
I recently made this list in preparation for a strategy call with one of my clients, so I thought I would formalize it and share it with you, too. It's a basic run-down of why Pinterest is important to your real estate business.
If you haven't implemented Pinterest as part of your real estate marketing plan, I highly recommend you consider it. Pinterest is not just another social media platform; it's so much more! It's also a search engine, and a fantastic way to drive traffic to your website, blog, and landing pages.
The 2018 statistics on Pinterest (from Sprout Social) show that 29% of US adults are using Pinterest, and 40% of them have a household income of $100K+, and a whopping 93% of users say they use Pinterest to plan for purchases. These three stats alone show that Pinterest is a good target audience for real estate, but take the time to click over and read some of the other data for yourself!
Pinterest is a great platform for getting your name in front of people in your area, and people from out of area who are relocating or looking for investment/vacation properties. When you have a strong strategy for your Pinterest presence that includes good quality local content, you are building your networking and referral potential, and you're attracting buyers and sellers who are in the planning stages of their sale/purchase.
The life of a pin on Pinterest is amazing compared to a Facebook or Instagram post. A pin can live on for weeks, months, and even years. If someone saves your pin to their Pinterest, they'll see your name every time they visit that board, and they'll have it there for when they're ready to take action on their next real estate deal or when they need a local referral for their friends and family.
The SEO potential for Pinterest is huge. Because Pinterest is a search engine, it often ranks high in Google searches. This is another good way for you to capture your corner of online searches AND drive traffic to your own sites. It takes a good strategy to get Pinterest SEO right, and, honestly, many real estate accounts I've seen on Pinterest aren't leveraging this part of Pinterest correctly. Do your research or hire a pro when it comes to Pinterest strategy and SEO (just make sure they have experience in the real estate industry – Real estate can be it's own animal when it comes to some areas of Pinterest strategy)!
Being a modern real estate pro means having a strong online presence across platforms. When reviewing your marketing plan, be sure that Pinterest has a prominent place in your plan. As with all online marketing – remember, it's a marathon not a sprint.
If you're starting from scratch, I recommend my clients commit to a 3-month plan to start, then re-evaluate. It can take some time to gain momentum on Pinterest, but once you've built a good foundation and have an effective daily/weekly/monthly strategy in place it will be easier to build upon and maintain your business Pinterest.
Fall is a fantastic time to get back in the routine of regular pop-bys for your valued real estate clients and referrers. Here are some you can try this month! (You'll find the free printable tag at the bottom of the post!)Read More
Have you discovered the awesome power of Trello for your real estate biz? It's an amazing free tool that is fantastic for organizing, planning and keeping track of everything - all in one place.
It's especially great for collaborating with your team, marketing assistant, virtual admin, and others - I use it in my business every.single.day.
I created some transaction checklist templates that I want to share with you. I hope they save you time, help you become more organized, and help you take advantage of the awesomeness that is Trello!
Have a Great Day!
P.S. If you haven't signed up for your free Trello account yet, here's a link to get you there: https://trello.com/amandabehm1/recommend
Facebook features can change rapidly, so here's a quick roundup of current tips and tricks for real estate pros to quickly increase your brand awareness and networking potential on Facebook.
Your Personal Profile - It's important that your profile shows you are a real estate professional when someone hovers over your name and gets a preview. Make sure your personal profile is updated and privacy settings allow for people to see your work information.
BONUS: You can link your Facebook business page to your profile too, so it's easy for someone to click over and find you there.
Friends Lists – Many agents receive a lot of unsolicited friend requests on Facebook. You are missing opportunities to connect, network, and grow your sphere if you're declining these requests. I get it, we all like our privacy and separation from our business life – You can have both!!
You can create custom lists for different classes of Facebook friends. They'll never know which list you've put them into, and if you put them in the preset 'Restricted' list, they will only see the information that's shown on your public profile.
Now, why should you do this? Because, you can also add them to another list that you create, where you can network and engage with them on their posts. This keeps you top of mind and helps you build a network all while protecting your privacy.
BONUS: This also helps you stay focused on networking and avoid the social media time suck when you are only looking at and engaging with specific friend lists.
Share Button – This is key to increasing your reach and influence on Facebook. Love a post from a local business? Share it to your personal or business page. You are building your networking relationships and showing your engagement with the community. Who knows, maybe they'll share a post from your business page next month!
Share your listing posts to local groups, share weekend events to your personal/business page, share the occasional post from your business page to your personal page – Remember, staying top of mind takes some effort on social media.
Private messages - Did you just accept a friend request from a distant acquaintance? Make sure you send them a private message thanking them for the connection! Facebook messages can be a great casual “touch” to include in your plan to keep in touch with your sphere. It's easy to hop onto a person's Facebook page, see what's happening in their life, and send them a quick private message. It will mean a lot more to them than just a comment on one of their posts.
BONUS: When you private message someone, the message stays in their Facebook messenger history, so they will see your name and message every time they visit messenger!
Facebook Groups - Have you started your own local-centric Facebook group yet? What are you waiting for? With the 2018 Facebook changes that focuses on limiting business posts, you need to find another way to get in front of your audience. Group posts show up more often in a person's feed and notifications, and they are a more personal place to focus, network, and provide value. You will gain tons of organic exposure as people often see your name popping up on their feeds and notifications as you network and post in the group – make sure you have a group that offers real value to your community.
Facebook is a fantastic way to connect with potential clients of a wide age range, keep in touch with past clients, as well as market your listings.
Whatever you do, make sure you have a plan and stay consistent. Your social media marketing strategy is a sprint, not a marathon. You need to show up consistently every week, even when you're buried in closings or on vacations. Try using a scheduling tool or hiring an experienced social media manager to support your goals. If you're looking for support with your social media, message me – I'd love to chat!
Original Content written by Amanda Behm, Copyright 2018
Here are some quick ideas to keep in consistent contact with your valuable database of past clients, potential clients, and referral sources that you've worked hard to build, all while keeping it fresh and non-salesy.
Choose and combine the ones that best match you and your audience, and make a plan to customize and create them this week.
Remember: Video email is a fantastic way to increase opens and responses.
1. Reconnect email: A quick, conversational email to apologize for not keeping in better contact. Ask about them, give them a simple update on you. Let them know they'll be hearing from you more often.
2. Answer Questions: Choose questions that you are asked over and over again, and answer them in an interesting, conversational style. Invite your contacts to send you their questions.
3. Offer value: A market update in layman's terms, with interesting pictures and data examples of a couple of recently sold properties. Point out the good and the bad using your real estate expertise.
4. Local activities and events: Create an attractive pdf printable to include.
5. Speaking of local, be a fantastic local resource. Try sending the top 5 places for a round of golf, your favorite lunch/dinner restaurants, best place for a cup of coffee, etc.
6. Tips specific to your real estate knowledge and your market. A video series is fantastic. What are home buyers most looking for right now? How fast is the offer process happening? Are sellers receiving multiple offers? Show them your knowledge and expertise without saying it.
7. Highlight local real estate news, new building areas, up-and-coming communities, new businesses or parks.
8. An invitation: Everyone loves them. Think coffee date, client appreciation BBQ or picnic, or an invitation to join you at a volunteer event.
9. I saved the best for (almost) last: A behind-the-scenes tease, HGTV style. This is a fantastic way to promote coming soon properties, make your email list feel like they are being let in on something before the rest of the world knows, and has a high-interest factor. Also, it's a great way to get them to connect with you on social media for the follow-up and full info at a later date.
10. It's a little more involved, but if you do this a couple times a year, your list will always look forward to an email from you in their inbox! A freebie offer through the mail. Buy a stack of bulk gift certificates from Amazon, Starbucks, the local car wash or bagel shop (or whatever is the hottest thing for your area and audience), or even theme it after your own favorite things. Offer the freebie to the first X-number of people to respond with their mailing address. After you've run out, make sure you still mail something to anyone that responded, thanking them for their response and a “maybe next time” message. Every person that responded with an address gets something mailed to them: your custom flyer, brochure, market analysis - whatever you choose, along with several business cards to share with friends and family.
P.S. Always use a P.S.! It's where you put the most important or call-to-action info.
P.P.S. - Keep emails quick and to the point, with lots of white space for easy reading.
P.P.P.S. - Take note of your send days and times - think evenings or weekends. Change it up, and test it so you find the best time for your audience.
Lastly, if you've found this article helpful and would like more support with creating, writing, and designing your emails, managing your contact lists, scheduling and sending your campaigns consistently, and monitoring the results, send me a message and let's chat!
Take it to the next level of real estate marketing, without taking up all your time!
NEW!! - If you’re looking for a done-for-you newsletter to send to your neighborhood, farm, or share with your open house attendees and prospects, I now offer a customized newsletter in the Etsy shop. Take a look HERE - You’ll love the modern content and clean look.
- Amanda Behm, Real Estate Digital Assistant -Copyright 2018